Andy Beohar is the Managing Partner at SevenAtoms, a leading Google advertising agency, and a Google Premier Ads Partner. Known for its innovative approach to paid search and paid social, SevenAtoms specializes in driving scalable growth for SaaS, Ecommerce, and Tech businesses. Andy plays a key role in shaping PPC strategy and is deeply involved i

Running Google Ads is one of the most effective ways to attract traffic and leads, but costs can rise quickly if you’re not careful. A high cost-per-click (CPC) can eat into your budget without always giving better results. The good part is, it's possible to cut down your CPC while keeping — or even boosting — your conversions. Let’s find o